CFP : Landscape & Heritage
CFP (Community First Partnership) Landscape and Heritage are landscape and heritage consultants based in Worcestershire, known for their collaborative approach and commitment to creating lasting impact for people, places and spaces.
They approached us for a website and brand refresh to better showcase the value of their work. With an emphasis on the ripples of positive change created through their projects, we developed a new visual identity for CFP that conveys professionalism, is instantly recognisable, and can be easily applied across a wide range of collateral.
CFP (Community First Partnership) Landscape and Heritage are landscape and heritage consultants based in Worcestershire, known for their collaborative approach and commitment to creating lasting impact for people, places and spaces.
They approached us for a website and brand refresh to better showcase the value of their work. With an emphasis on the ripples of positive change created through their projects, we developed a new visual identity for CFP that conveys professionalism, is instantly recognisable, and can be easily applied across a wide range of collateral.
Deliverables
Branding
Guidelines
Branding
Guidelines
Sector
Consultancy
Culture
Heritage
Consultancy
Culture
Heritage
Project Responsibilities:
✤ End-to-end project and client management
✤ Brand, market, and industry research
✤ Development of initial brand concepts and visual directions
✤ Facilitating brand and design review sessions
✤ Print and digital application testing and refinement
✤ Ongoing design iteration and client communication
✤ Delivery of the final brand assets and guidelines
✤ End-to-end project and client management
✤ Brand, market, and industry research
✤ Development of initial brand concepts and visual directions
✤ Facilitating brand and design review sessions
✤ Print and digital application testing and refinement
✤ Ongoing design iteration and client communication
✤ Delivery of the final brand assets and guidelines
Additional Credits:
✤ Image Credits - CFP UK
✤ Agency - The Dynamize Group
✤ Image Credits - CFP UK
✤ Agency - The Dynamize Group
Image Rights: CFP UK
Pain Points:
The client’s team shared with us that the previous brand identity felt outdated and failed to communicate the true impact of their work within the communities they serve. The existing identity did not reflect the significance of CFP’s projects, limiting how effectively their story could be told.
Additionally, the old logo placed a bigger emphasis on community parks, which now represent only a small part of the client's more diverse scope of work. As a result, the brand no longer reflected the organisation’s expertise or direction.
Solutions:
Working closely with CFP, we developed a visual identity and brand language that emphasise their positive impact on both places and people. This concept is visually represented through the ripple motif within the icon which symbolises the lasting change created by their work.
The “Landscape and Heritage” typography was incorporated into the new logo to clearly reinforce CFP’s field of expertise and avoid any audience confusion. A high-contrast colour palette was carefully selected to ensure clarity and accessibility, with rich green tones providing a subtle yet meaningful reference to the heritage sector.
The revamped brand identity provides CFP with a clear, modern visual language that better reflects the extent of their work and the positive impact they create. By aligning the brand more closely with their values and expertise, the new identity establishes a strong foundation for consistent visual communication across all touch points.
Thank you for reading!
