The Finance Family Academy
The Finance Family Academy is based in Kidderminster and specialises in delivering professional training courses for accredited mortgage brokers looking to deepen their knowledge and gain practical experience before progressing in their careers. We were initially approached by their parent company, The Finance Family, a mortgage advisory firm, to create a dedicated website for the Academy’s upcoming courses.
The brief called for a fun and modern digital presence with a clear and straightforward user journey that builds trust and encourages course bookings. The primary goal of the website was to clearly showcase course details while providing an effective way to capture enquiries and interest from potential students.
Deliverables
Web Design
Web Design
Sector
Finance Consultancy
Education
Finance Consultancy
Education
Year
2026
2026
Project Responsibilities:
✤ End-to-end project and client management
✤ Industry research and wireframe development
✤ Facilitating design review sessions
✤ UX testing and iterative improvements
✤ Ongoing design refinement and client communication
✤ Delivery of the final website design
✤ End-to-end project and client management
✤ Industry research and wireframe development
✤ Facilitating design review sessions
✤ UX testing and iterative improvements
✤ Ongoing design refinement and client communication
✤ Delivery of the final website design
Additional Credits:
✤ Website Development - Andreea Panturu
✤ Branding - Connah Dixon
✤ Agency - The Dynamize Group
✤ Web Images - Envato Elements
✤ Website Development - Andreea Panturu
✤ Branding - Connah Dixon
✤ Agency - The Dynamize Group
✤ Web Images - Envato Elements
Image Rights: Envato Elements
Pain Points:
The client noticed challenges around presenting the detailed course information in a way that remained clear, engaging and easy to digest for potential attendants. They also wanted the design to integrate their existing brand in a fun, modern and credible way but without compromising clarity or trust.
The client noticed challenges around presenting the detailed course information in a way that remained clear, engaging and easy to digest for potential attendants. They also wanted the design to integrate their existing brand in a fun, modern and credible way but without compromising clarity or trust.
Additionally, the client requested that the website be easily editable, allowing them to manage and update content independently as new courses and information become available.
Solutions:
The website was designed to be fully responsive, ensuring a smooth experience across all devices. We incorporated the logo’s loop element as a confetti texture and accent throughout the site, paired with the brand colours to create a playful but professional feel. To build trust, we highlighted the main Finance Family website and emphasised the 40 years+ of experience held by their parent company’s staff.
To capture leads, a newsletter signup form was placed under the course schedule, allowing visitors to stay informed about upcoming courses while supporting engagement and conversions.
Key Functionalities:
✤ KPI counter for course stats
✤ Elementor framework enabling beginner friendly content editing
✤ "Upcoming Courses" calendar
✤ Brochure Website
✤ KPI counter for course stats
✤ Elementor framework enabling beginner friendly content editing
✤ "Upcoming Courses" calendar
✤ Brochure Website
The website we created for The Finance Family Academy delivers a modern and engaging platform that clearly showcases courses, builds trust through the parent company’s expertise, and gives the client full control to manage content independently.
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